November 2, 2018
Mobile Membership Hubs: The Secret To Better Recruitment and Retention

Membership has changed.

The ability to create, attract and grow a powerful membership base has never been more attainable for today's leaders. Electronic communication and social networks are the catalyst for new organizations to take root and thrive more quickly than ever before.

Mobile membership hubs are key to the transformation of organizations worldwide - both in terms of attracting new members (growth!) and re-invigorating existing membership (retention!). Gone (gone!) are the days of complete reliance on email and an unloved, unvisited website. With a mobile membership hub your membership engine chugs on 24 hours a day, 7 days a week, within arms reach of every single one of your members reinforcing that connection and sense of familiarity.

This formidable power is transforming the landscape and attracting both the next generations, but also the most involved members at every organization. Are they being attracted away from your organization?

 

Members' motivations haven't changed.

To be clear, members still want the same key benefits: friendship, connection and meaning. The question is how to deliver this best, first and most conveniently. We have a saying at GroupFire: "Convenience Wins". The more convenient services beat out the less convenient. How often do we go out for pizza these days vs. delivery? Convenience wins. Every time.

The startling reality is that not only is the GroupFire mobile membership hub more convenient, it fosters more connection and meaning while deepening the opportunity for friendship. It's what membership organizations increasingly need to retain their leaders and attract new ones. While members' core drive to join your organization hasn't changed, the platform and tools they need to thrive definitely has.

 

Membership has deepened it's bonds.

The changing tides of member engagement are actually a really great thing for organizations large and small. The standard monthly meeting (please, please, please come!) has given way to a much richer set of options to deliver the rewards members crave in today's world. Ad-hoc breakfast series, arranged lunches, conference calls, video conferencing all contribute to the critical delivery of value and services. But the key is to communicate without overwhelming. This can be achieved with a modern mobile membership hub that gives you nimble control over:

  • Multiple notification channels - email, push, text
  • End-to-end event registration, management, and communications
  • Privacy and user permissions for multiple membership levels
  • Networking via a dynamic directory and group messaging
  • Non-attendee recaps to reinforce the familiar faces and connections
  • Your library of all archived past events that make precious content evergreen.

 

More meaningful membership in today's fractured society.

Belonging is one of our most powerful needs. It's number 3, right after food and safety. Members seek to join and belong... and they want to belong quickly. Organizations lose more new members in the first 4 months than the next 4 years. That's because historically to belong often meant "fitting in" to an organization.... which is hard.

Finding "your people" in a large organization can often take years. Organizations no longer have years, they have weeks, maybe days to find the social and business matchups for new members. The GroupFire membership hub uses modern machine learning to suggest, guide and adapt to member connections in your organization, transforming your app into an engagement center and turning years into days.

 

Unlock the groups within your groups.

It's easier than ever to find an organization more closely aligned to your needs and values. Larger organizations are learning to be more nimble, and the most successful ones have learned the power of unlocking the groups within their groups. With GroupFire GroupSpaces, there is no limit to the number of groups you will uncover. Our mobile messaging tools empower members to connect with one another members and find their band.

 

Make your organization about more than meetings.

The monthly meeting has its benefits to be sure, but it's critical to avoid the negative reinforcement cycle that comes from starting to miss those meetings. Without more options those members often come to realize that meetings can be inconvenient in this busy world. Accessing member services outside of them is critical to retention when life intrudes. Your mobile member hub not only extends the life of your meeting throughout the whole year, it also acts as the primary source of content and networking for non-attendees. Going mobile inherently means a broader reach and appeal for your organization.

 

Recruiting is everything, and getting members to do it for you is magic.

The gold standard for membership growth and retention is member to member. Members brought in by other members typically stay longer, and are more likely to refer their friends.

Recruiting is strengthened by, yes, you have no doubt guessed it, mobile membership tools. GroupFire makes an organization's mission and members tangible, touchable, understandable. Relatable reduces risk, creates interest and desire and lowers barriers. Coupled with tools to power personalized communication and track prospects GroupFire becomes your conduit to membership growth.

If you're curious to learn about GroupFire and how we help leading organizations, I'd be happy to tell you more. Our simple set of tools give administrators complete control over a mobile membership hub to help you grow and retain your base despite all the noise. Talk to us today to request a demo!

Eager to increase engagement at your organization?

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